Get relevant keyword ideas to drive more search traffic from Bing. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz.
- Whenever you’re starting with SEO, you should always do an SEO audit of your website.
- You can get great insights into how your website is performing but also how to improve it.
- As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro.
- As a digital marketing expert, I’ve carried the expansive world of SEO tools and want to share my insights with you.
- Finally, RankIQ does provide a free trial, but some users may prefer to test the tool before committing to a subscription.
Email Marketing
The database is huge and updated regularly, giving users access to up-to-date keyword and backlink metrics. For example, a keyword research tool might scan search engines to find what users are searching for and show volume, difficulty, and SERP features. A technical SEO tool might crawl your site to find broken links or missing tags. Content tools analyze top results and suggest how to optimize your page to match or outperform them. These tools pull from search engine APIs or run their own crawlers to surface trends and problems.
You can export this information to a CSV format and use it to come up with relevant content ideas for your pages, blog posts and other marketing materials. It can help you attract organic visitors to your site and, hopefully, convert them into loyal customers. Unfortunately, however, many SEO platforms come with expensive monthly fees that may be out of your budget, especially if you’re a startup or newer business. The good news is there are a number of reputable SEO solutions you can use instead. Here’s Forbes Advisor’s roundup of the seven best free SEO tools. These tools all have free plans and options, along with upgraded plans if your business expands and needs more robust tools down the line.
Best for SEO Keyword Research
Unlike third-party SEO software for agencies that estimate data, GSC delivers the unfiltered truth straight from the source. If your agency is just starting to offer SEO services or you have a limited budget, Moz hits the sweet spot. It won’t blow anyone away with cutting-edge features or the biggest data sets, but it delivers what most businesses actually need without the overwhelming complexity. Moz Pro feels like the friendly neighborhood SEO tool in a world where most platforms seem designed by SEO experts for other experts. While Semrush and Ahrefs duke it out with ever-expanding feature lists and massive data sets, Moz has carved out its niche by making SEO approachable.
If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything. Most of the time, I either run a full site crawl or focus on a specific list of URLs. I can just open my browser and instantly see what’s growing, what’s popular, and what’s decaying. This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies.
Ahrefs Backlink Checker
Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement.
If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. Sitebulb is another desktop SEO crawler (although they do offer a cloud option). It’s similar to Screaming Frog, but offers better data visualization.
The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It’s a PR platform, which helps you create and share press releases.
A Chrome extension that beefs up your Google Search Console (GSC) with additional features and insights. Google Search Console Enhancer is like putting a turbocharger on your Console, providing you with more detailed data to fine-tune your SEO approach. It provides plenty of handy data about websites, such as the number of site visits, traffic sources, and location demographics. Similarly, while you can certainly create a website with basic knowledge and intuition, truly optimizing and understanding its performance requires the right tools. Screaming Frog works like Google Search Console in that it crawls (hops?) through your website, looking for things that might hurt its performance. The difference is in the issues Screaming Frog SEO Anomaly looks for and the insights it offers to fix them.
It’s a second-best Surfer SEO alternative that gives you scores on everything that matters—readability, word count, consistency, and originality. What really shines is how it pulls real-time data from your top competitors for whatever keywords you’re targeting. GrowthBar helps you create content from scratch with SEO baked in from the start. Surfer SEO has become a favorite tool for many content marketers, SEO specialists, and business owners. Its Content Editor, SERP Analyzer, and AI writing features have helped countless websites climb the rankings by following data-driven recommendations.