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The Row Bags: A Definitive Breakdown to the Lineup

Most designer handbag gives away its label immediately, before the proportions register at all. The Row goes the other way, and that one decision governs almost everything that follows in how the handbags are designed, priced and resold. The house was set up in 2006 by Mary-Kate and Ashley Olsen and named after Savile Row in London, the street where tailoring learned to prize restraint. The business is based in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Own-name boutiques are found in Los Angeles, New York, London, Paris and Amagansett, while the remainder flows through the brand’s own webstore and a short list of stockists. This row bags overview works through the groups worth knowing, the specifications that tell them apart and the cost of each. Since the brand publishes no master price list, every figure below is a market price observed in 2026 rather than an official price.

Recognising a The Row Bag With No Branding to Go On

There is no exterior logo plaque and no monogram anywhere in the line, so identification comes down to silhouette, proportion and construction instead. A small, discreet exterior stamp is placed low on the bag’s side and is meant to blend into the leather rather than cut across it, with a second stamp repeated inside. Because the hardware is palladium-plated and finished matte or brushed, it swallows light rather than throwing it across a room. Interiors are handled as materials in their own right: nappa, lambskin, calfskin and cotton herringbone are used where most houses would print a logo jacquard. Tailoring at the label is read by line rather than label, and the same instinct is applied without dilution to the bags. The brand’s own product pages list Made laurentoutlet.com in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• No exterior plaque, monogram or branded hardware of any kind
• Fittings are palladium-plated and matte or brushed, never high-polish gold tone
• Interiors lined in nappa, lambskin, calfskin or cotton herringbone
• One discreet exterior stamp set low on the side and a second, crisp one inside

The Margaux Family, and Why It Is Difficult to Buy

Ask anyone to picture a The Row bag and the Margaux is usually the answer, yet it is at present the most confusing corner of the collection to shop. Observed at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. The Soft Margaux 12 carries the same construction at $4,350, measures 12 x 9 x 7.5 inches and gains a zip pocket. Different again is the Margaux Shoulder 12 at $4,900, which pairs a lambskin lining and elongated tubular handles with the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. Selfridges lists a Margaux 17 in leather and canvas, and a Soft Margaux 15 also circulates, though neither carries a retail price that can be relied on. The original was pulled from third-party retailers during 2025, and the brand’s own site now lists the Soft and Shoulder versions instead; the discontinuation has been widely reported yet never officially confirmed by the brand.

Totes, Top Handles and Shoulder Styles

More than any other group, the Park family does the heavy lifting and is most often the first purchase. Pricing on the N/S Park Tote reads Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, with the variation within each size coming from material and finish rather than capacity. Small and Medium Park Tote sit at $1,450 to $1,620, the Park Tote Three occupies $1,750 to $2,400, and $2,490 gets you the XL Park Tote. Higher up, a The Row tote bag gets expensive fast: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Suede is the costliest choice among the top handles, because India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 reads $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 both sit at $4,400 and the Iowa Duffle is $5,180, while Idaho anchors the cheap end at $1,420. Shoulder styles are equally spread out, going from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.

The Entry Tier: Small Bags and Clutches

The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Sources conflict on Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches is the figure to work from and slight disagreement elsewhere is to be expected. At $1,590, the Bourse Clutch makes the case for how much construction goes into the cheaper end: a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all fall beneath it. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Three Price Bands at a Glance

The collection falls into three bands that are good enough to shop by, and they apply across every category. Roughly $590 to $1,500 is the entry band, the point where most buyers meet the brand. The Park totes, most shoulder bags and the better clutches live in the middle band, roughly $1,550 to $3,500. About $3,600 to $6,900 marks the top band, which contains the Margaux family, the India and Agnes top handles and the Marlo totes. One rule cuts across all three, since suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.

Discontinued Models You Will Only See on Resale

You read the secondary market differently once you can identify the bags no longer sold new, and a large part of the label’s reputation rests on them. The most recognisable is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three comes next, with a padded handle and removable inner pouch observed near $1,700. The Sofia is a firmly built calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching define the Devon, a compact structured top handle. At approximately 9 x 12.5 x 5.25 inches, the Camden brings together grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 also circulate, though none carries a reliably documented retail figure.

Resale, Authenticating and Looking After Them

The secondary market is notably strong here, but treat it as observed market behaviour, not investment advice. In the Rebag CLAIR 2025 report, The Row recorded 97 percent brand-level value retention, breaking into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did even better: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Canvas, nylon, sisal and seasonal-colour pieces regularly sell below retail, so the strength is concentrated in black and neutral calfskin in the signature shapes rather than the line as a whole. If you are hunting The Row for sale second hand should note that the brand operates no public authenticity coding, so judgement depends on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. No protocol comes from the label, so care follows the material: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, spot-cleaning alone for raffia and canvas.